A “Will Not” Province? 3 Questions for CME’s Joel Richardson

FREDERICTON–Joel Richardson, vice president with the Canadian Manufacturers & Exporters (CME) organization, raised eyebrows when he said New Brunswick has become not just a “have not” province, but a “will not” province.  

We wanted to go deeper to understand why he calls New Brunswick a “will not” province, so we asked him three questions:

1) Why do you call New Brunswick a “will not” province?

Many people now consider New Brunswick a “will-not” province, although I recognize that not everyone likes to hear it. I’ve never been one to mince words, so I’m telling it like it is in the hopes that it helps us move forward. New Brunswick’s brand and economic status as a self-sufficient province has dropped in the last century from a “have-province” to a “have-not” province to a “will-not province”.  Throughout our history we have been credited for being very inventive and industrious – and we took care of one another.

We’ve shifted to a society that relies heavily on Federal government transfer payment bailouts with over 40 per cent of our provincial governments budget now relying on money from other provinces just to help cover our essential services. That Federal money has relaxed our need to be innovative, motivated and hungry to accept new business development opportunities such as responsible resource development. Unemployment soaring over 20 per cent plus in some regions with over 40,000 residents out of work across NB. Housing construction starts are the lowest in 20 years below 1995 levels. New Brunswick youth have a much higher unemployment rate (17.5 per cent) than youth across Canada (14.3 per cent) and our child poverty rates are some of the highest in the country. Provincial government program expenditures are rapidly outpacing revenue.

Given our depressed economy and failing social standing, our political officials, community leaders and citizens have to stop winging decision making based on political opportunity and instead on science, economic and social benefit. It’s time New Brunswick graduated to a “have-province” again. We need to lift our province from the edge of chaos and our children out of poverty. Let’s boldly choose now to be part of the solution not the problem.

2) What attitudes need to change in the province?

People need to encourage and support entrepreneurs and companies who are willing to take significant risks in order to start or grow a business. We need to wrap our arms around goods and services exporters to support their growth and competitiveness so they can grow their sales and hire more people. Government doesn’t create jobs. Companies don’t create jobs. Demand from customers for products creates jobs.

We need to create more demand by strengthening global trade relationships and creating more awareness around our products.  Given our small population, New Brunswicker’s need to develop an export mindset so that in the future, even the smallest New Brunswick business will be multinational. Helping companies realize increased export sales will: 1) create new direct & indirect jobs, 2) generate GNB tax and royalty revenue to help cover health, education and social services, and 3) help families.

3) How best do we create more economic activity, jobs and wealth in the province?

We need to manufacture our future. Let’s get moving and aim higher. We need to set return on investment goals to strive for – 1) Become the most trade-friendly partner in the world; 2) Be Canada’s most prosperous province; 3) Achieve an unemployment rate of 6 percent, and; 4) Be the preferred location for people to invest, manufacture, export from, employ and grow.

Here’s 6 actions New Brunswick must do to survive and thrive – 1) Double manufacturing and exporting output by 2030; 2) Invest in innovation and new product development,; 3) Develop skills and careers in manufacturing, technology and trades for youth, immigrants and our aboriginal communities; 4) Approve and begin major capital projects required to transport our energy, resources and manufactured goods to market; 5) Explore alternative energy solutions like natural gas and renewable technologies, and; 6) Ensure our business climate is globally competitive.

We can do this, we must do this so hope is restored.  After all, it is our provincial motto – Spem Reduxit  …“It has restored hope”.