Every 90 seconds a residential break-in happens in Canada. This puts the home security industry in a very unique situation, with homeowners trusting their systems to not only protect their belongings but also their families. Dean Leonard takes that relationship to heart.

The Moncton based businessman was introduced to the home security industry the hard way. “I was robbed three times over a very short time frame,” said Leonard. “Having a horrifying experience like that really gives you a heightened perspective of what can happen,” he added.

“I was living in fear and paranoia after what had happened to me. I went through many sleepless nights, so it gave me a lot of empathy for anyone who had ever gone through a similar situation before.” So Dean took the opportunity to turn a negative experience into a positive one. After the break ins, Dean noticed the lack of affordable home security options. He saw this as an great opportunity to launch a new business venture, Third Eye Security.

“It was a natural transition for me,” said Leonard. “It allowed me to focus my energy on something that had become very important to me. I know how important peace of mind is to homeowners, especially to many of my clients who have gone through something like that. I know exactly what they are feeling, because I’ve been there.” In fact, Dean finds that the majority of his clients are those who have recently experienced some sort of break in.

It’s that kind of empathetic outlook that guides how Dean operates Third Eye. “I’m not a salesman. There should be no pressure for the sale in this industry, this is a decision that often times involves family” he said firmly. “Fear is obviously a part of the home security industry, but it’s not something to be used as a sales tactic on prospective clients. I’m looking to build a relationship with my clients. If you go in using unethical

tactics, people will see right through that and you’ll lose trust. After all, it’s trust that is the most important part of this relationship, if a client can’t trust you at the kitchen table, how can they trust that you’ll protect their home?”

Like many small business owners, Dean has a vested interest in the experience his clients have and the way the perceive him and his brand. The process begins by sitting down with people, hearing their stories and tailoring a plan for them. “What’s important to you, might not be what is important to me when it comes to home security. It all depends on what people have experienced in their lifetime”, he said. “For some it is to protect their belongings, but to others it’s to feel safe. No one wants to feel unsafe and vulnerable in their home.”

Working in the home security industry coupled with his personal experience with home invasion, it would be understandable if Dean’s outlook on humanity were a bit jaded, but not so. “In one instance where I was robbed, I saw someone who I thought was a friend, carrying my TV out the door. Despite that, it’s my belief that people are fundamentally good,” he said. “Its often times of desperation that drives a lot of people into the types of scenarios where Third Eye’s services are needed.”

Many of the common reasons most people think of when it comes to the motivations of robbers are often stereotypes. Dean believes that poverty is playing an increased role as opposed to substance abuse or even greed. “If you are really struggling to make ends meet and provide for your family, you might take any opportunity that you can to steal in order to improve your situation.” In fact, most break-ins are crimes of opportunity. Such as seeing an open window or knowing that a family is leaving for vacation.

That’s why alarm systems are so important, they give you peace of mind that you and your property are safe and secure, and that in the event of a “perfect opportunity” for a would-be thief, you have something there to protect you. Unfortunately most people only realize this after an incident has taken place, making home security systems very much a “hindsight product”, but it doesn’t have to be.

“From what I’ve seen, the biggest reason why most people don’t have alarm systems are that they don’t see the need for them” said Dean. “They’ve never had anything happen before and don’t feel as though it will ever happen. Sometimes they’re right, but other times the people that regret it the most are those that had already thought about it, passed it up, then two years later something happens. They really kick themselves for it,” he added.

Feeling safe and secure in one’s own home (alarm system or not) is a feeling that everyone should have. It means that we live in a safe and stable society where we can trust our neighbors and those in our community. For the vast majority of homeowners in Canada this is a reality. However it’s the home security industry and companies like Third Eye whose job it is to give that sense of security to not only those who want to keep it, but also to those who have lost it.

About Third Eye Security

Third Eye Security is owned and operated in Moncton, NB and serves Greater Moncton, Saint John, Fredericton and Bathurst areas. Third Eye Security has been providing monitoring and security equipment to clients of all sizes for over ten years. With Dean at the helm, Third Eye has served over 1500 clients since its beginnings in 2006.

Visit their website here!

 

https://www.greenpartynb.ca/chantal_landry_for_dieppe_2023 

 

Chantal Landry will represent the Green Party in the Dieppe by-election

Dieppe - The Green Party of New Brunswick is pleased to announce that Chantal Landry will be their candidate for the Dieppe riding in the upcoming by-election.

“I am thrilled to have Chantal running to represent the people of Dieppe,” said Green Party of New Brunswick Leader David Coon. “I know she is passionate about her community, and will work hard to serve all of her constituents if elected.”

Chantal Landry is the second woman to be confirmed as a Green candidate for the 2023 by-elections, joining Rachel Boudreau who is running in the riding of Restigouche-Chaleur.  

Chantal has lived in Dieppe since 1995. As a young adult, she developed leadership skills and a passion for helping others while in the Katimavik program. After graduating from NBCC as a Youth Care Worker, she worked for several non-profits, serving youth, women, families and individuals seeking help and resources to overcome challenges in their lives. Years later, as a single mother and a mature student, she graduated with a BA in Organizational Management. She then became the Executive Director of Habitat for Humanity Moncton and later went back to NBCC as an instructor. 

Chantal believes that business and community-building go hand-in-hand, and that good business should create opportunities that positively impact people’s lives and unlock New Brunswick’s untapped potential.

“I am running for MLA because I want to work on meaningful solutions to societal issues,” Chantal said. “I chose the Green Party of New Brunswick because they have the ideas and forward-looking vision to overcome the problems our communities are facing. The principles of the Green Party, especially responsible governance, are what I stand for, and what New Brunswick needs right now. I see a real role for our local business community to create opportunities that positively impact people’s lives and build on the momentum we see in Dieppe,” she said.

Chantal Landry will be joined by the party’s leader, David Coon and Green MLAs Megan Mitton, and Kevin Arseneau, for an event to launch her by-election campaign this Friday. The event will be held at Parc Rotary St-Anselme on 505 Melanson Road starting at 7:30pm on March 31. 

For more information please contact:

Chantal Landry | chantalglandry@gmail.com | 506-878-2344


Claire Kelly-Orozco | claire.kelly-orozco@greenpartynb.ca | 506-229-6409