N.B. launches tourism campaign aimed at promoting staycations
Turns to province's own coat of arms for inspiration
Gary Moore · CBC News · Posted: May 03, 2020 8:00 AM AT
The province is asking people to consider spending tourism dollars in New Brunswick this summer. (Tourism New Brunswick)
The province of New Brunswick is turning to its provincial
motto to help power a new campaign that get people to plan to vacation
at home this summer.
"Hope Restored" is the name of the
marketing campaign launched Thursday, which aims to reassure the
public that there's a 'light at the end of the tunnel,' according to
Bruce Fitch, the province's minister of tourism, heritage and culture.
It's the first of a three-phased approach to re-open the tourism industry, which includes a website and a 30-second video highlighting summer scenes in New Brunswick.
"We'll
eventually have that opportunity to get out to explore New Brunswick
and as the public restrictions are relaxed we have to start
thinking, 'Where am I going to go first and what am I going to do?'"
said Fitch.
Bruce Fitch said there's concern in the tourism industry about how COVID-19 restrictions will affect tourism this summer. (CBC)
The name of the campaign is a translation of the province's motto, Spem Reduxit, which is part of the provincial coat of arms.
"I think it's appropriate for the moment," Fitch said.
On
Friday New Brunswick announced no new cases of COVID-19 for the
thirteenth day in a row, and Fitch said as long as there are no
outbreaks, the province will unveil the next stage of the campaign
within two weeks.
"The hope is that we'll be able to re-open all
the parks and the campgrounds and other venues as soon as the situation
is resolved and it feels safe for the users," he said.
In the past week, New Brunswick has opened recreational fishing and golf courses and driving ranges, with some restrictions.
Staycation
Fitch
said it's unclear how long New Brunswick's borders will remain closed,
and says people should start thinking about a staycation instead.
"If [borders
are] the last thing that opens up, people have to consider spending
those tourism dollars, if they have them, here in the province of New
Brunswick as opposed to going into the sister provinces."
Fitch
said staff in his department are in touch with tourism operators weekly
and there is a lot of concern about the number of tourists they'll be
able to attract this summer.
"They're
concerned because a lot of them have a huge percentage of their
industry coming from away — from Quebec and Ontario," he said.
"This
is why we want to promote New Brunswick for New Brunswickers…that may
not take [tourism operators] right back to where they were in the last
number of years, but it would certainly try and fill some of the gap if
they choose to open this summer."
29 Comments Commenting is now closed for this story.
David Amos
Methinks Brucy should talk Higgy into letting us go to our camps N'esy Pas?
David Amos
Go Figure where to go when all the parks and most of the tourist towns are closed to visitors
Saint Andrews asks visitors to stay away during COVID-19 pandemic
Increasing vehicle traffic prompts resort town to ask tourists to stay home
Jordan Gill · CBC News · Posted: Apr 08, 2020 7:18 PM AT
"Saint Andrews Mayor Doug Naish is used to welcoming visitors to the
seaside resort town, but now he's urging them to stay away.
The town issued a statement reminding people looking to ease their
boredom that traveling to the community isn't the best option at this
time.
"We don't want to send anybody away, but at this point in time it just
seems that the additional risk of having people of unknown backgrounds
coming here at a time when we've managed to convince our vulnerable
population to take care of themselves just somehow doesn't seem fair,"
said Naish."
N.B. COVID-19 roundup: Province expands testing protocols after 10th day of no new cases
Dr. Jennifer Russell adds a few more symptoms to the list that determines need for testing
Elizabeth Fraser · CBC News · Posted: Apr 28, 2020 1:11 PM AT
"The mayor of Alma is asking visitors and road trippers to stay away
from the village by the Bay of Fundy, even as restrictions are slowly
beginning to lift.
"We want to keep everybody safe," said Mayor Kirstin Shortt.
"We want to avoid spreading the disease, so we're taking proactive action here by telling visitors to stay home."
Terry Tibbs
Only in NB.
Throwing money promoting staycations while maintaining our borders are closed.
David Webb NB
Reply to @Terry
Tibbs: That's kind of the point, isn't it? Many New Brunswickers have
never seen their back door yard, and seem to think you have to travel
for hours on end to vacation. Keeping the borders closed is a must.
You are free to go to QC, NS or Maine if you wish but don't ask to be
readmitted to NB any time soon without a monitored 14 day isolation..
David Amos
Reply to @Terry Tibbs:
Methinks Brucy should hold a contest and suggest we take day trips to
see who can find the biggest and greatest numbers of potholes.The
Privacy Dude Chucky Murray can monitor our progress on our cell phones
to see we stay away from each other and keep the tally on the photos and
locations we submit. We likely hold a world record in regards to
potholes. So all we need to is prove it and report it to Guinness World
Records Perhaps someday foreigners will come to see them all and wonder
what is wrong with Higgy et al N'esy Pas?
Terry Tibbs Reply to @David Webb NB:
The point is: why waste money on promoting the only existing option?
David Amos
Reply to @David Amos:
Actually, or somewhat strangely, provincial road maintenance folks up my
way are keeping themselves busy throwing cold patch in potholes once a
week. Certainly it is a make work project, as you might as well fill
potholes with parrot droppings, it being a toss up as to which filler
material is less effective.
Michael G.
L. Geraldson
Given the current unemployment rates I think it's optimistic to think people have money for vacations or staycations.
David Amos
Reply to @Michael G.
L. Geraldson: I concur Furthermore where are the rich folks gonna stay
with most of the tourist traps and hotels closed?
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